# Every number opens into the loads behind it.

> Explore Roadmark’s freight analytics: lane margins, fleet performance and reports linked to shipment records. Follow every number back to the work.

URL: https://roadmark.ai/analytics
Language: en

Connect performance measures to the freight behind them. Explore margins, fleet performance and customer profitability in one workspace.

## Every business runs on different numbers.

Carriers, brokers and groups need different measures. Track the numbers that matter to each business in the same workspace.

### Carriers

- **Revenue per truck per week:** What each unit earns, so an idle truck shows up fast.
- **Empty miles %:** How much of the fleet's miles have no freight on them.
- **Cost per mile:** Fuel, driver pay, maintenance and everything else, per mile run.
- **Driver turnover:** How many drivers you're replacing, and what it's costing to recruit.

### Brokers

- **Gross margin per load:** What's left after the carrier is paid, load by load.
- **Loads per rep per day:** How much freight each rep is actually covering.
- **Quote win rate:** How many priced quotes and RFQ lanes turn into booked loads.
- **Days to pay carriers:** How fast carriers get paid, which decides who'll haul for you again.

### Groups

- **Consolidated margin, sister hauls counted once:** The group's real margin, without double-counting a load one company sold and another hauled.
- **Margin by company:** Where the group actually makes money, company by company.

## From a margin to the load behind it, in four steps.

Follow a group margin through a company, lane, load and line item to see what changed and why.

- **Company:** Keel Transport · 9.1%. Lowest margin in the group this quarter
- **Lane:** Hamilton → Columbus · 4.2%. Carrier cost up since July
- **Load:** 48188. Delivered; a lumper wasn't billed back
- **Line item:** $85.00 lumper. Not on the rate con

## A question, its calculation and the records behind it.

Ask about performance in your own words. Review the calculation and open the source records behind the answer.

Most of the drop is Hamilton to Columbus, where carrier cost rose $190.00 a load since July.

## What owners and controllers ask.

### What can we report on?

Track lane margins, fleet performance, customer profitability and company results. Carriers, brokers and groups each get measures suited to their operation.

### Can I see the loads behind a number?

Yes. Follow a measure through the company, lane, shipment and source record to see the work behind the number.

### Do reports need exporting or a scheduled refresh?

Reports use the same freight records as your operation, so you can explore them in Roadmark without exporting spreadsheets. Data freshness depends on the connected source.

### Can I ask a question in plain English?

Yes. Ask about performance in your own words, then review the calculation and source records behind the answer.

### Can we use our own BI tool?

Connect your reporting workflow to the tools your team uses. We’ll help you choose the exports and connections that fit your setup.

## Related pages

- [Billing and settlements](https://roadmark.ai/billing): Invoices, driver pay and carrier pay
- [Groups of companies](https://roadmark.ai/groups): Companies, divisions and sister rates
- [Quoting and CRM](https://roadmark.ai/quoting): Customers, lanes, rates and RFQs
- [Developers](https://roadmark.ai/developers): REST API, webhooks and MCP
- [Cost per mile calculator](https://roadmark.ai/tools/cost-per-mile): A truck's fixed and per-mile costs over the miles it runs, as a cost per mile, and the margin at a rate per mile.
- [Salesforce integration: accounts and opportunities](https://roadmark.ai/integrations/salesforce): Roadmark links Salesforce Accounts and Opportunities to their Roadmark customers and loads, so a rep sees the same relationship in both places.

Companies, people and shipment figures in product examples are fictional. They illustrate workflows and are not customer testimonials or measured results.