About Roadmark
Freight still runs on retyping the same load three times.
Roadmark exists to end that, without asking anyone to trust a black box. An agent drafts the work; a person decides. That's the whole idea, and it's also the shape of our mark.
Email · Mon 08:12
From: Prairie Foods shipping
Can you take 26 pallets, 37,860 lb, Mississauga to Joliet on Tuesday?
Re: $4,215.00 all in, 53' dry van. Booked.
1. Typed into the quote
TMS · order entry
- Cust
- PRAIRIE FOODS
- Cons
- HEARTLAND FOODS
- Dest
- JOLIET IL
- Pcs
- 26
- Wt
- 38,760
- Rate
- 4215.00
2. Typed again into dispatch
Weight typed as 38,760 lb, and the border manifest uses it
Accounting · invoice
Prairie Foods · load 48213
Linehaul$3,655.00
Fuel surcharge$560.00
Detention 1 h 20 m?—
Total$4,215.00
3. Typed a third time to bill
Detention on the back of the BOL, never typed, never billed
Load 48213
Prairie Foods → Heartland Foods
Mississauga ON → Joliet IL
26 pallets · 37,860 lb
Linehaul$3,655.00
Fuel surcharge$560.00
Detention 1 h 20 m$100.00
Total$4,315.00 USD
Detention from the driver app's arrival and departure times
One record, read from the email once
Quote, dispatch, manifest and invoice all use it
The mark
Two corners frame the record.
- Two opposite corners
- They define a box, the way a survey marker frames a plot of land, not the whole page.
- The record sits inside
- A load, a quote, an invoice: the one thing this screen is actually about.
- PencilDrawn when an agent prepares the draft. Nothing has been sent yet.
- InkFilled in the moment a person approves it. The record is now theirs.
Most of the work in a freight office is retyping.
- Each system holds one stepThe quote, dispatch and the invoice live in systems that don't share a record, so each copy drifts a little from the last.
- The inbox is where the real work happensRFQs, tenders and check calls live in email and text messages, outside any system, until someone copies them in.
- TMSs built for a screen from another eraBuilt before anyone expected software to draft the first version of anything, so a person still starts from a blank form.
Roadmark is the AI-native operating system for freight, combining a native TMS, connected applications and AI agents that prepare work for your team.
What we won't get wrong.
- Agents draft, people decideNothing reaches a customer, carrier or driver until someone approves it.
- Start beside what you haveRoadmark runs next to your TMS before it ever has to replace it.
- Each company's data is its ownEnforced in the database, not just hidden in the screen.
- It works when the AI is downEvery screen runs without an agent. Drafts pause; the work goes on.
The name
A road mark guides the driver, and the driver still drives.
A road mark tells a driver where the lane is and where it bends, and then gets out of the way. That's the relationship we want with the people using this: something that shows the way clearly and leaves the driving to them. We picked a name that says that plainly, and we're keeping it short on purpose.
- TeamWe're building Roadmark for carriers, brokers and groups of companies.
- CareersOpen roles will be listed here.
- QuestionsFor anything not covered here, the Contact page has every way to reach us. Contact Roadmark
Want to see it on your own freight?
Talk to us about your lanes, your customers and the jobs you would hand over first.